Validation Kits
Channels · MediMatch SG
HIGH
Channel Experiment
Covers:
H1
H2
Ready
PDF
# Whiskrr Validation Kit: Channel Experiment
**Block:** CHANNELS | **Priority:** HIGH | **Hypotheses Covered:** H1, H2
---
### Objective
Identify which acquisition channel delivers the lowest CAC for qualified leads before committing meaningful budget. This experiment runs 3 channels in parallel for 4 weeks with a small test budget.
---
### Channels and Where to Run Them
**Channel 1 — LinkedIn Organic (free):**
- Post 3× per week: problem-focused content, solution teasers, behind-the-scenes
- Engage in Singapore LinkedIn Groups: Singapore Entrepreneurs Network (42K), SME Business Owners SG (15K)
- Send 10–20 personalised connection requests per day to target persona (within LinkedIn limits)
**Channel 2 — Reddit Communities (free):**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups
- r/Singapore (1.2M members) — https://reddit.com/r/singapore — Weekly threads
- r/startups (4.2M members) — https://reddit.com/r/startups — Progress posts, feedback posts
- r/smallbusiness (2.1M members) — https://reddit.com/r/smallbusiness
**Channel 3 — Community Outreach in Slack/Telegram (free):**
- Startup SG Slack — https://startupsg.net — #general, #product, #marketing channels
- SG Startup Hub Telegram — 8K+ members
- Singapore Business Network Telegram — 15K+ members
- Product Hunt Makers Slack — https://producthunt.com/discussions
**Channel 4 (optional paid test — SGD 500 budget):**
- Reddit Ads — https://ads.reddit.com — Target specific subreddits; minimum SGD 5/day
- LinkedIn Ads — https://business.linkedin.com/marketing-solutions — Target job title + company size + Singapore; CPC SGD 4–12
**Tracking tools (free):**
- UTM.io — https://utm.io — Build UTM tracking links for every channel variant
- Google Analytics 4 — https://analytics.google.com — Free; track source/medium and conversion events
---
### Measurement Framework
For each channel, track weekly:
- Visitors generated
- Sign-ups / leads generated
- Conversion rate (visitor → sign-up)
- Lead quality score (did they activate? open welcome email? respond?)
- **Blended CAC** = (time cost in hours × SGD 50/hr + spend) ÷ qualified leads
---
### Success Criteria
✓ 3 channels run simultaneously for 4 weeks
✓ Clear winner on CAC + lead quality combination
✓ Losing channels documented with reason
✓ Winning channel scaled with 3× the budget in week 5
**Time:** 4 weeks — 1 week setup + UTM tracking, 3 weeks running
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
**Block:** CHANNELS | **Priority:** HIGH | **Hypotheses Covered:** H1, H2
---
### Objective
Identify which acquisition channel delivers the lowest CAC for qualified leads before committing meaningful budget. This experiment runs 3 channels in parallel for 4 weeks with a small test budget.
---
### Channels and Where to Run Them
**Channel 1 — LinkedIn Organic (free):**
- Post 3× per week: problem-focused content, solution teasers, behind-the-scenes
- Engage in Singapore LinkedIn Groups: Singapore Entrepreneurs Network (42K), SME Business Owners SG (15K)
- Send 10–20 personalised connection requests per day to target persona (within LinkedIn limits)
**Channel 2 — Reddit Communities (free):**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups
- r/Singapore (1.2M members) — https://reddit.com/r/singapore — Weekly threads
- r/startups (4.2M members) — https://reddit.com/r/startups — Progress posts, feedback posts
- r/smallbusiness (2.1M members) — https://reddit.com/r/smallbusiness
**Channel 3 — Community Outreach in Slack/Telegram (free):**
- Startup SG Slack — https://startupsg.net — #general, #product, #marketing channels
- SG Startup Hub Telegram — 8K+ members
- Singapore Business Network Telegram — 15K+ members
- Product Hunt Makers Slack — https://producthunt.com/discussions
**Channel 4 (optional paid test — SGD 500 budget):**
- Reddit Ads — https://ads.reddit.com — Target specific subreddits; minimum SGD 5/day
- LinkedIn Ads — https://business.linkedin.com/marketing-solutions — Target job title + company size + Singapore; CPC SGD 4–12
**Tracking tools (free):**
- UTM.io — https://utm.io — Build UTM tracking links for every channel variant
- Google Analytics 4 — https://analytics.google.com — Free; track source/medium and conversion events
---
### Measurement Framework
For each channel, track weekly:
- Visitors generated
- Sign-ups / leads generated
- Conversion rate (visitor → sign-up)
- Lead quality score (did they activate? open welcome email? respond?)
- **Blended CAC** = (time cost in hours × SGD 50/hr + spend) ÷ qualified leads
---
### Success Criteria
✓ 3 channels run simultaneously for 4 weeks
✓ Clear winner on CAC + lead quality combination
✓ Losing channels documented with reason
✓ Winning channel scaled with 3× the budget in week 5
**Time:** 4 weeks — 1 week setup + UTM tracking, 3 weeks running
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
HIGH
CAC Measurement Study
Covers:
H3
H4
Ready
PDF
# Whiskrr Validation Kit: Channel Experiment
**Block:** CHANNELS | **Priority:** HIGH | **Hypotheses Covered:** H1, H2
---
### Objective
Identify which acquisition channel delivers the lowest CAC for qualified leads before committing meaningful budget. This experiment runs 3 channels in parallel for 4 weeks with a small test budget.
---
### Channels and Where to Run Them
**Channel 1 — LinkedIn Organic (free):**
- Post 3× per week: problem-focused content, solution teasers, behind-the-scenes
- Engage in Singapore LinkedIn Groups: Singapore Entrepreneurs Network (42K), SME Business Owners SG (15K)
- Send 10–20 personalised connection requests per day to target persona (within LinkedIn limits)
**Channel 2 — Reddit Communities (free):**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups
- r/Singapore (1.2M members) — https://reddit.com/r/singapore — Weekly threads
- r/startups (4.2M members) — https://reddit.com/r/startups — Progress posts, feedback posts
- r/smallbusiness (2.1M members) — https://reddit.com/r/smallbusiness
**Channel 3 — Community Outreach in Slack/Telegram (free):**
- Startup SG Slack — https://startupsg.net — #general, #product, #marketing channels
- SG Startup Hub Telegram — 8K+ members
- Singapore Business Network Telegram — 15K+ members
- Product Hunt Makers Slack — https://producthunt.com/discussions
**Channel 4 (optional paid test — SGD 500 budget):**
- Reddit Ads — https://ads.reddit.com — Target specific subreddits; minimum SGD 5/day
- LinkedIn Ads — https://business.linkedin.com/marketing-solutions — Target job title + company size + Singapore; CPC SGD 4–12
**Tracking tools (free):**
- UTM.io — https://utm.io — Build UTM tracking links for every channel variant
- Google Analytics 4 — https://analytics.google.com — Free; track source/medium and conversion events
---
### Measurement Framework
For each channel, track weekly:
- Visitors generated
- Sign-ups / leads generated
- Conversion rate (visitor → sign-up)
- Lead quality score (did they activate? open welcome email? respond?)
- **Blended CAC** = (time cost in hours × SGD 50/hr + spend) ÷ qualified leads
---
### Success Criteria
✓ 3 channels run simultaneously for 4 weeks
✓ Clear winner on CAC + lead quality combination
✓ Losing channels documented with reason
✓ Winning channel scaled with 3× the budget in week 5
**Time:** 4 weeks — 1 week setup + UTM tracking, 3 weeks running
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
**Block:** CHANNELS | **Priority:** HIGH | **Hypotheses Covered:** H1, H2
---
### Objective
Identify which acquisition channel delivers the lowest CAC for qualified leads before committing meaningful budget. This experiment runs 3 channels in parallel for 4 weeks with a small test budget.
---
### Channels and Where to Run Them
**Channel 1 — LinkedIn Organic (free):**
- Post 3× per week: problem-focused content, solution teasers, behind-the-scenes
- Engage in Singapore LinkedIn Groups: Singapore Entrepreneurs Network (42K), SME Business Owners SG (15K)
- Send 10–20 personalised connection requests per day to target persona (within LinkedIn limits)
**Channel 2 — Reddit Communities (free):**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups
- r/Singapore (1.2M members) — https://reddit.com/r/singapore — Weekly threads
- r/startups (4.2M members) — https://reddit.com/r/startups — Progress posts, feedback posts
- r/smallbusiness (2.1M members) — https://reddit.com/r/smallbusiness
**Channel 3 — Community Outreach in Slack/Telegram (free):**
- Startup SG Slack — https://startupsg.net — #general, #product, #marketing channels
- SG Startup Hub Telegram — 8K+ members
- Singapore Business Network Telegram — 15K+ members
- Product Hunt Makers Slack — https://producthunt.com/discussions
**Channel 4 (optional paid test — SGD 500 budget):**
- Reddit Ads — https://ads.reddit.com — Target specific subreddits; minimum SGD 5/day
- LinkedIn Ads — https://business.linkedin.com/marketing-solutions — Target job title + company size + Singapore; CPC SGD 4–12
**Tracking tools (free):**
- UTM.io — https://utm.io — Build UTM tracking links for every channel variant
- Google Analytics 4 — https://analytics.google.com — Free; track source/medium and conversion events
---
### Measurement Framework
For each channel, track weekly:
- Visitors generated
- Sign-ups / leads generated
- Conversion rate (visitor → sign-up)
- Lead quality score (did they activate? open welcome email? respond?)
- **Blended CAC** = (time cost in hours × SGD 50/hr + spend) ÷ qualified leads
---
### Success Criteria
✓ 3 channels run simultaneously for 4 weeks
✓ Clear winner on CAC + lead quality combination
✓ Losing channels documented with reason
✓ Winning channel scaled with 3× the budget in week 5
**Time:** 4 weeks — 1 week setup + UTM tracking, 3 weeks running
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
MED
A/B Test
Covers:
H2
H5
Ready
PDF
# Whiskrr Validation Kit: A/B Test
**Block:** SOLUTION / UVP | **Priority:** MEDIUM | **Hypotheses Covered:** H4
---
### Objective
An A/B test gives you statistically valid data on which message, feature framing, or CTA converts better with cold traffic — removing interviewer bias and measuring actual behaviour, not stated intent.
---
### Where to Drive Traffic
**Free organic channels (recommended for first test):**
- Reddit — r/Singapore (1.2M members), r/SingaporeStartups (18K members), r/startups (4.2M members) — post with context, include link at the end
- LinkedIn organic post — tag 3 relevant people, post in 2 relevant Singapore LinkedIn Groups
- Telegram — SG Startup Hub (8K members), Singapore Business Network (15K members)
- Hacker News "Show HN" post — https://news.ycombinator.com — Can drive 500–2,000 visitors in 24 hours for the right product
**Paid traffic (for faster data — optional):**
- Reddit Ads — https://ads.reddit.com — Target specific subreddits; minimum SGD 5/day; CPM typically SGD 3–8 in SG
- LinkedIn Ads — https://business.linkedin.com/marketing-solutions — Target by job title + Singapore; CPC typically SGD 4–12; minimum SGD 15/day
**Traffic tools:**
- UTM.io — https://utm.io — Free UTM link builder to track each variant separately
- Bit.ly — https://bitly.com — Free tier; use for short links with click tracking
---
### Setup
1. Build two page variants (Carrd SGD 9/month or Webflow free tier)
2. Set up UTM tracking links for each variant
3. Set up email capture on both (Mailchimp free tier)
4. Drive equal traffic to both from the same channel at the same time of day
**Test ONE variable only:** headline copy, CTA text, pricing display, or social proof presence.
**Minimum viable traffic:** 200 unique visitors per variant before drawing conclusions.
---
### Success Criteria
✓ 200+ unique visitors per variant
✓ Statistically significant difference (use https://abtestguide.com/calc — free)
✓ Winning variant converts at 5%+ from cold traffic
**Time:** 2 weeks — 1 week setup, 1 week running
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
**Block:** SOLUTION / UVP | **Priority:** MEDIUM | **Hypotheses Covered:** H4
---
### Objective
An A/B test gives you statistically valid data on which message, feature framing, or CTA converts better with cold traffic — removing interviewer bias and measuring actual behaviour, not stated intent.
---
### Where to Drive Traffic
**Free organic channels (recommended for first test):**
- Reddit — r/Singapore (1.2M members), r/SingaporeStartups (18K members), r/startups (4.2M members) — post with context, include link at the end
- LinkedIn organic post — tag 3 relevant people, post in 2 relevant Singapore LinkedIn Groups
- Telegram — SG Startup Hub (8K members), Singapore Business Network (15K members)
- Hacker News "Show HN" post — https://news.ycombinator.com — Can drive 500–2,000 visitors in 24 hours for the right product
**Paid traffic (for faster data — optional):**
- Reddit Ads — https://ads.reddit.com — Target specific subreddits; minimum SGD 5/day; CPM typically SGD 3–8 in SG
- LinkedIn Ads — https://business.linkedin.com/marketing-solutions — Target by job title + Singapore; CPC typically SGD 4–12; minimum SGD 15/day
**Traffic tools:**
- UTM.io — https://utm.io — Free UTM link builder to track each variant separately
- Bit.ly — https://bitly.com — Free tier; use for short links with click tracking
---
### Setup
1. Build two page variants (Carrd SGD 9/month or Webflow free tier)
2. Set up UTM tracking links for each variant
3. Set up email capture on both (Mailchimp free tier)
4. Drive equal traffic to both from the same channel at the same time of day
**Test ONE variable only:** headline copy, CTA text, pricing display, or social proof presence.
**Minimum viable traffic:** 200 unique visitors per variant before drawing conclusions.
---
### Success Criteria
✓ 200+ unique visitors per variant
✓ Statistically significant difference (use https://abtestguide.com/calc — free)
✓ Winning variant converts at 5%+ from cold traffic
**Time:** 2 weeks — 1 week setup, 1 week running
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
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