Validation Kits
Key Metrics · MediMatch SG
HIGH
Metric Definition and Instrumentation
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# Whiskrr Validation Kit: Metric Definition and Instrumentation
**Block:** KEY METRICS | **Priority:** HIGH | **Hypotheses Covered:** H1, H2, H4
---
### Objective
You cannot make data-driven decisions without metrics instrumented from day one. This kit defines the 3 leading indicators that predict retention and revenue, instruments them correctly, and establishes baselines before you start scaling.
---
### Where to Learn and Get Help
**Analytics platforms (free tiers — choose one):**
- Mixpanel — https://mixpanel.com — Free up to 20M events/month; best-in-class funnel and retention analysis
- Amplitude — https://amplitude.com — Free up to 10M events/month; strong cohort analysis
- PostHog — https://posthog.com — Open source, self-hostable; free on cloud up to 1M events/month; includes session recording
**Documentation and learning (public):**
- Mixpanel Documentation — https://docs.mixpanel.com — Comprehensive event taxonomy guide
- Amplitude Academy — https://academy.amplitude.com — Free courses on product analytics
- PostHog Tutorials — https://posthog.com/tutorials — Step-by-step implementation guides
**SaaS benchmarking (public — verify your targets):**
- SaaS Capital Benchmarking Report — https://saas-capital.com — Annual SaaS KPI benchmarks; free download
- OpenView Partners SaaS Benchmarks — https://openviewpartners.com/reports — Free annual PLG benchmark report
- ChartMogul SaaS Metrics — https://chartmogul.com/blog — Benchmark data by ARR band and growth stage
**Singapore-specific benchmarks (public):**
- SGX research reports — https://research.sgx.com — Singapore market sector data
- MAS Annual Report — https://mas.gov.sg/publications — Singapore financial sector statistics
- Enterprise Singapore Reports — https://enterprisesg.gov.sg/industries — SME sector data by industry
---
### The 3 Metrics to Define First
**Step 1 — Define activation:** The moment a new user first experiences your core value. Must be measurable, within the first session, and correlated with retention. Write it as: "Activation = user completes [specific action] within [time period] of sign-up."
**Step 2 — Define engagement:** Your leading indicator of retention. Example: DAU/WAU ratio above 0.6, or "user returns within 7 days of activation."
**Step 3 — Define expansion:** Your revenue health signal. For B2B SaaS: NRR target. For marketplace: repeat booking rate. For D2C: subscription renewal rate.
---
### Instrumentation Checklist
- [ ] Choose analytics platform (Mixpanel / Amplitude / PostHog)
- [ ] Define event taxonomy before writing any code
- [ ] Instrument activation event on day 1 of development
- [ ] Set up weekly metrics dashboard — all 3 leading indicators visible
- [ ] Define alert thresholds and set up email alerts
---
### Success Criteria
✓ 3 leading metrics defined with specific numeric thresholds
✓ Analytics platform live and tracking activation event
✓ Weekly dashboard reviewed every Monday
✓ Baseline established after first 30 days of data
**Time:** 2 weeks — 1 week setup, 1 week validating data pipelines
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
**Block:** KEY METRICS | **Priority:** HIGH | **Hypotheses Covered:** H1, H2, H4
---
### Objective
You cannot make data-driven decisions without metrics instrumented from day one. This kit defines the 3 leading indicators that predict retention and revenue, instruments them correctly, and establishes baselines before you start scaling.
---
### Where to Learn and Get Help
**Analytics platforms (free tiers — choose one):**
- Mixpanel — https://mixpanel.com — Free up to 20M events/month; best-in-class funnel and retention analysis
- Amplitude — https://amplitude.com — Free up to 10M events/month; strong cohort analysis
- PostHog — https://posthog.com — Open source, self-hostable; free on cloud up to 1M events/month; includes session recording
**Documentation and learning (public):**
- Mixpanel Documentation — https://docs.mixpanel.com — Comprehensive event taxonomy guide
- Amplitude Academy — https://academy.amplitude.com — Free courses on product analytics
- PostHog Tutorials — https://posthog.com/tutorials — Step-by-step implementation guides
**SaaS benchmarking (public — verify your targets):**
- SaaS Capital Benchmarking Report — https://saas-capital.com — Annual SaaS KPI benchmarks; free download
- OpenView Partners SaaS Benchmarks — https://openviewpartners.com/reports — Free annual PLG benchmark report
- ChartMogul SaaS Metrics — https://chartmogul.com/blog — Benchmark data by ARR band and growth stage
**Singapore-specific benchmarks (public):**
- SGX research reports — https://research.sgx.com — Singapore market sector data
- MAS Annual Report — https://mas.gov.sg/publications — Singapore financial sector statistics
- Enterprise Singapore Reports — https://enterprisesg.gov.sg/industries — SME sector data by industry
---
### The 3 Metrics to Define First
**Step 1 — Define activation:** The moment a new user first experiences your core value. Must be measurable, within the first session, and correlated with retention. Write it as: "Activation = user completes [specific action] within [time period] of sign-up."
**Step 2 — Define engagement:** Your leading indicator of retention. Example: DAU/WAU ratio above 0.6, or "user returns within 7 days of activation."
**Step 3 — Define expansion:** Your revenue health signal. For B2B SaaS: NRR target. For marketplace: repeat booking rate. For D2C: subscription renewal rate.
---
### Instrumentation Checklist
- [ ] Choose analytics platform (Mixpanel / Amplitude / PostHog)
- [ ] Define event taxonomy before writing any code
- [ ] Instrument activation event on day 1 of development
- [ ] Set up weekly metrics dashboard — all 3 leading indicators visible
- [ ] Define alert thresholds and set up email alerts
---
### Success Criteria
✓ 3 leading metrics defined with specific numeric thresholds
✓ Analytics platform live and tracking activation event
✓ Weekly dashboard reviewed every Monday
✓ Baseline established after first 30 days of data
**Time:** 2 weeks — 1 week setup, 1 week validating data pipelines
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
MED
Metrics Benchmarking with Domain Expert
Covers:
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# Whiskrr Validation Kit: Expert Interview
**Block:** PROBLEM | **Priority:** MEDIUM | **Hypotheses Covered:** H3, H5
---
### Objective
Expert interviews give you pattern recognition that individual customer interviews cannot. You need 3–5 people who have seen this problem at scale — as operators, investors, or advisors — to validate whether your competitive landscape and market gap assumptions are correct.
---
### Where to Find Experts
**LinkedIn (primary channel — public search):**
- Search: "founder Singapore [sector]", "VP [function] Singapore", "advisor startup Singapore"
- Filter: 500+ connections + Singapore location + relevant past companies
- Target: People with 2+ relevant roles in their history (signals pattern recognition across companies)
- Singapore Entrepreneurs Network (42K members) — LinkedIn Group
- SG Angel Investors Network (8K members) — LinkedIn Group
**Reddit:**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups — Post "looking for operators to interview" in weekly thread
- r/ycombinator (180K members) — https://reddit.com/r/ycombinator — Tap global founder network
**Startup ecosystems and directories (public):**
- Antler SG Portfolio — https://antler.co/portfolio — Browse and reach out to portfolio founders directly
- SGInnovate Founders — https://sginnovate.com — Singapore deep-tech community with public profiles
- e27 Startup Directory — https://e27.co — Singapore startup news; contributor profiles are public
- Echelon Asia Network — https://echelon.asia — Regional startup community with founder directory
- AngelList Singapore — https://angel.co — Search investors and advisors based in Singapore
**Slack Communities:**
- Startup SG Slack (#ask-an-expert channel) — https://startupsg.net
- Product Hunt Makers Slack — https://producthunt.com/discussions
---
### Interview Structure (45 min)
**Opening (5 min):** Their background and how they've encountered this problem space.
**Market Validation (15 min):**
- "How saturated is this space in Singapore right now? Who are the serious players?"
- "What have you seen fail here and why?"
- "Where do you see the gap that no one is filling well?"
**Assumption Stress-Testing (15 min):**
- "Do you think this problem is worth building a company around in Singapore right now?"
- "What would you need to see to believe a team could own this space?"
- "What's the biggest risk you see that founders in this space underestimate?"
**Closing (10 min):**
- Ask for 2 warm introductions to potential customers or co-experts
---
### Success Criteria
✓ 3–5 completed expert sessions
✓ At least 2 experts validate the core market gap
✓ Consistent patterns on risks and competitive positioning
✓ At least 1 warm introduction to a potential design partner or investor
**Time:** 2 weeks — 1 week outreach, 1 week conducting sessions
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
**Block:** PROBLEM | **Priority:** MEDIUM | **Hypotheses Covered:** H3, H5
---
### Objective
Expert interviews give you pattern recognition that individual customer interviews cannot. You need 3–5 people who have seen this problem at scale — as operators, investors, or advisors — to validate whether your competitive landscape and market gap assumptions are correct.
---
### Where to Find Experts
**LinkedIn (primary channel — public search):**
- Search: "founder Singapore [sector]", "VP [function] Singapore", "advisor startup Singapore"
- Filter: 500+ connections + Singapore location + relevant past companies
- Target: People with 2+ relevant roles in their history (signals pattern recognition across companies)
- Singapore Entrepreneurs Network (42K members) — LinkedIn Group
- SG Angel Investors Network (8K members) — LinkedIn Group
**Reddit:**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups — Post "looking for operators to interview" in weekly thread
- r/ycombinator (180K members) — https://reddit.com/r/ycombinator — Tap global founder network
**Startup ecosystems and directories (public):**
- Antler SG Portfolio — https://antler.co/portfolio — Browse and reach out to portfolio founders directly
- SGInnovate Founders — https://sginnovate.com — Singapore deep-tech community with public profiles
- e27 Startup Directory — https://e27.co — Singapore startup news; contributor profiles are public
- Echelon Asia Network — https://echelon.asia — Regional startup community with founder directory
- AngelList Singapore — https://angel.co — Search investors and advisors based in Singapore
**Slack Communities:**
- Startup SG Slack (#ask-an-expert channel) — https://startupsg.net
- Product Hunt Makers Slack — https://producthunt.com/discussions
---
### Interview Structure (45 min)
**Opening (5 min):** Their background and how they've encountered this problem space.
**Market Validation (15 min):**
- "How saturated is this space in Singapore right now? Who are the serious players?"
- "What have you seen fail here and why?"
- "Where do you see the gap that no one is filling well?"
**Assumption Stress-Testing (15 min):**
- "Do you think this problem is worth building a company around in Singapore right now?"
- "What would you need to see to believe a team could own this space?"
- "What's the biggest risk you see that founders in this space underestimate?"
**Closing (10 min):**
- Ask for 2 warm introductions to potential customers or co-experts
---
### Success Criteria
✓ 3–5 completed expert sessions
✓ At least 2 experts validate the core market gap
✓ Consistent patterns on risks and competitive positioning
✓ At least 1 warm introduction to a potential design partner or investor
**Time:** 2 weeks — 1 week outreach, 1 week conducting sessions
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
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