Solution · NutriBox SG
Solution Validation Interview
**Block:** SOLUTION | **Priority:** HIGH | **Hypotheses Covered:** H1, H2, H3
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### Objective
Now that the problem is validated, these interviews confirm your proposed solution is the right response. You are testing whether (1) the solution resonates with your target buyer, (2) the core mechanism is believable, and (3) they would switch from their current approach.
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### Where to Find Respondents
**Warm pipeline first (highest conversion):**
- Re-contact the 12–15 people you interviewed in your problem research — they already trust you
- Ask each one to refer 1–2 colleagues with the same problem
**Reddit (public — post with "looking for feedback" framing):**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups
- r/startups (4.2M members) — https://reddit.com/r/startups — Use "feedback" flair
- r/smallbusiness (2.1M members) — https://reddit.com/r/smallbusiness
**LinkedIn:**
- Your own network — post a 3-sentence summary of the solution and ask "would this solve your [problem]?"
- Direct messages to 20 new prospects who match the screener but haven't been interviewed yet
- Startup Founders & Entrepreneurs Singapore (28K members) — LinkedIn Group
**Slack Communities:**
- Startup SG Slack — https://startupsg.net — Post in #product or #feedback channels
- Indie Hackers Community — https://indiehackers.com
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### Interview Guide
**Setup (5 min):** Re-confirm the problem. "Last time we spoke / when I screened you, you mentioned [pain point]. Is that still true?"
**Solution presentation (10 min):**
- Walk them through the concept in 3 sentences — no slides, no jargon
- Show the key screen or prototype flow if available
- Ask: "What's your gut reaction in one sentence?"
**Probe questions (20 min):**
- "Does this solve the problem you described? Where does it fall short?"
- "What would you expect this to cost per month?"
- "What would stop you from using this?"
- "Who else in your team or company would need to be involved in the decision to buy this?"
- "What would you need to see before you'd pay for it?"
**Commitment test (5 min):**
- "If I sent you access to an early version next week, would you use it?"
- "Would you be willing to sign a letter of intent?"
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### Success Criteria
✓ 8+ completed sessions
✓ 70%+ say the solution directly addresses their stated problem
✓ Unprompted positive reactions to the core mechanism
✓ At least 3 requests for early access or LOI conversations
**Time:** 3–4 weeks — 1 week recruiting, 2–3 weeks conducting interviews
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
Prototype / Mockup Test
**Block:** SOLUTION | **Priority:** HIGH | **Hypotheses Covered:** H2, H3
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### Objective
A clickable prototype test proves your solution reduces friction in practice — not just in theory. You are testing the core user journey against real users before writing a single line of production code.
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### Where to Find Test Participants
**Warm pipeline:**
- Problem interview participants who confirmed the pain — they are your best prototype testers
- Product Hunt "Ship" page — create a free "coming soon" page at https://producthunt.com/ship to collect waitlist sign-ups from interested testers
**Reddit (public):**
- r/SingaporeStartups (18K members) — https://reddit.com/r/SingaporeStartups — Post "looking for [persona] to test a prototype"
- r/UsabilityTesting (45K members) — https://reddit.com/r/usabilitytesting — Specific community for usability test participants
- r/startups (4.2M members) — https://reddit.com/r/startups — Use "feedback" flair
**LinkedIn:**
- Post to your feed: "Building [solution] — looking for [target persona] to do a 30-min test. Comment below."
- Direct message 20 screened prospects with a 2-line ask
**Slack Communities:**
- Startup SG Slack — https://startupsg.net — Post in #product or #design
- Designer Hangout — https://designerhangout.co — 18K UX professionals; good for usability test facilitation advice
**Prototype tool:** Figma free tier (https://figma.com) — sufficient for 3–5 screen prototypes
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### Test Protocol
Run 30-minute sessions with 8–10 participants using a thinking-aloud protocol.
**Task:** "Imagine you are dealing with [the problem]. Use this prototype to solve it."
**Observe without helping:**
- Where do they hesitate or backtrack?
- Do they complete the core task without prompting?
- What do they say out loud as they navigate?
**Post-task questions:**
- "What was confusing or unexpected?"
- "Did this do what you expected?"
- "On a scale of 1–10, how easy was this to use? What would make it a 10?"
- "Would you use this if it were real?"
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### Success Criteria
✓ 8+ completed sessions
✓ 70%+ complete the core task without facilitator prompting
✓ Average ease score 7+ out of 10
✓ No more than 2 critical usability failures (tasks that blocked completion)
**Time:** 2–3 weeks — 1 week building Figma prototype, 1–2 weeks running sessions
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
A/B Test
**Block:** SOLUTION / UVP | **Priority:** MEDIUM | **Hypotheses Covered:** H4
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### Objective
An A/B test gives you statistically valid data on which message, feature framing, or CTA converts better with cold traffic — removing interviewer bias and measuring actual behaviour, not stated intent.
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### Where to Drive Traffic
**Free organic channels (recommended for first test):**
- Reddit — r/Singapore (1.2M members), r/SingaporeStartups (18K members), r/startups (4.2M members) — post with context, include link at the end
- LinkedIn organic post — tag 3 relevant people, post in 2 relevant Singapore LinkedIn Groups
- Telegram — SG Startup Hub (8K members), Singapore Business Network (15K members)
- Hacker News "Show HN" post — https://news.ycombinator.com — Can drive 500–2,000 visitors in 24 hours for the right product
**Paid traffic (for faster data — optional):**
- Reddit Ads — https://ads.reddit.com — Target specific subreddits; minimum SGD 5/day; CPM typically SGD 3–8 in SG
- LinkedIn Ads — https://business.linkedin.com/marketing-solutions — Target by job title + Singapore; CPC typically SGD 4–12; minimum SGD 15/day
**Traffic tools:**
- UTM.io — https://utm.io — Free UTM link builder to track each variant separately
- Bit.ly — https://bitly.com — Free tier; use for short links with click tracking
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### Setup
1. Build two page variants (Carrd SGD 9/month or Webflow free tier)
2. Set up UTM tracking links for each variant
3. Set up email capture on both (Mailchimp free tier)
4. Drive equal traffic to both from the same channel at the same time of day
**Test ONE variable only:** headline copy, CTA text, pricing display, or social proof presence.
**Minimum viable traffic:** 200 unique visitors per variant before drawing conclusions.
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### Success Criteria
✓ 200+ unique visitors per variant
✓ Statistically significant difference (use https://abtestguide.com/calc — free)
✓ Winning variant converts at 5%+ from cold traffic
**Time:** 2 weeks — 1 week setup, 1 week running
*AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.*
AI-generated guidance. Communities, pricing and benchmarks may change. Only public communities are surfaced. Verify all links before using.
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