Indonesia Marketplace E-Commerce Gmv 2026

Key Insights

• Indonesia's e-commerce marketplace GMV is projected to reach USD 212.58 billion by 2026, growing at a compound annual growth rate of 15.32% from a 2026 baseline of USD 104.21 billion.
• Tokopedia and Shopee are the dominant marketplace platforms in Indonesia, each commanding monthly traffic exceeding 100 million users and holding the largest market share among e-commerce competitors as of 2026.
• E-commerce GMV in Indonesia grew 14% in 2025 to reach USD 71 billion and accounts for more than 70% of the country's digital economy, indicating the sector's critical importance to Indonesia's overall economic activity.
• Trust has emerged as a foundational element for consumer purchasing behavior in Indonesian e-commerce, alongside premiumization strategies based on value propositions and membership programs replacing traditional loyalty mechanisms.
• Video commerce represents a significant emerging trend within Indonesia's e-commerce landscape, contributing to the sector's growth trajectory and reshaping how consumers discover and purchase products online.

Source

[Analisis Ukuran dan Pangsa Pasar E-commerce Indonesia](https://translate.google.com/translate?u=https://www.mordorintelligence.com/industry-reports/indonesia-ecommerce-market&hl=id&sl=en&tl=id&client=srp) *Market: ID*