Saudi Arabia Consumer E-Commerce Mobile Behaviour 2026

Key Insights

• Saudi Arabia's e-commerce market is projected to reach USD 31.29 billion in 2026, expanding from USD 27.96 billion, indicating sustained growth momentum in the sector.
• The country has 99% smartphone penetration and 96% smartphone adoption as of 2024, creating a highly mobile-first consumer base with near-universal access to digital commerce platforms.
• More than 91% of Saudis shop online regularly, with 14% making purchases daily, demonstrating deeply embedded e-commerce habits and frequent transaction behavior across the consumer population.
• Saudi Arabia maintains 99% internet penetration rate as of 2024, establishing comprehensive digital infrastructure and connectivity that supports mobile commerce operations across urban and emerging markets.
• The quick commerce segment in Saudi Arabia is growing at 19.66% annually, reflecting accelerating demand for rapid delivery services and indicating a shift toward convenience-driven purchasing patterns among mobile consumers.

Source

[Understanding digitalization in Saudi Arabia's consumer ...](https://www.weforum.org/stories/2026/01/saudi-arabias-digitization-ecommerce-consumer-economy/) *Market: SA*