Uae Consumer Digital Spending E-Commerce Behaviour 2026

Key Insights

• UAE digital ad spend is projected to grow 15.2% to reach $2.64 billion in 2026, indicating strong investment in digital marketing channels and consumer engagement strategies.
• Average order value in the UAE reached $112 in 2025, more than double the MENA regional average of $48, demonstrating significantly higher consumer spending capacity and purchasing power in the UAE e-commerce market.
• Gross merchandise value (GMV) in UAE e-commerce grew 25% year-over-year, reflecting rapid expansion of the online retail sector and increasing consumer adoption of digital shopping platforms.
• UAE e-commerce market is experiencing evolution in buyer behavior and platform preferences, with emerging trends in digital payments, AI adoption, and automation in advertising shaping how consumers interact with online retailers in 2026.

Source

[United Arab Emirates Digital Ad Spend Business Report ...](https://finance.yahoo.com/news/united-arab-emirates-digital-ad-152100137.html) *Market: AE*